After nearly 70 years in the beauty training industry, we consider ourselves an information hub for those looking to enter the industry. So when we notice a change in the demands of the industry, we feel the need to share them with you all. We are writing this blog about the popularity of Facial Aesthetics Training with our current and future students in mind, ensuring that you choose the best course for your future.
A Demand for Facial Aesthetics Training
Over the last few years, we have noticed a change in the market for particular courses. If you’d asked us five years ago, most of our intakes were for beauty therapy courses. Students were interested in learning a variety of beauty treatments covering nails, massages, lashes, waxing and facials. However, the last few years have shown a change in demands from both learners and employers.
The change has been students just wanting to learn facial skills! At Ray Cochrane and our sister school, The London School of Beauty & Make-Up, our most demanded course is our Level 2 Facial and Skin Care Course. We’re talking about a 200% increase in the last five years!
Rather than learning about a range of beauty therapy skills, learners are looking to learn about facials. The training requests include:
- Skin Theory and Analysis
- Anatomy & Physiology of the upper torso
- Facial Massage Routine
- Skin Care basics – cleansing, extracting and toning
- Health, Safety and Hygiene of the workplace
- Client Care, Communication and Salon Reception Duties
Why is the Demand for Facial Aesthetics Rising?
For there to be an increase in the market for facial aesthetic training, there has to be a demand for facial aesthetic treatments. From our market research, there are a few reasons we can attribute to the increase in facial aesthetic treatment demands.
The Influence of Celebrities and Social Media:
Previously, we deemed celebrities as superior due to their ‘natural’ good looks. Recently, however, there has been a shift in transparency between stars and the general public. Celebrities are more honest about how much up-keep goes into looking so good. Whether, it’s botox, fillers, laser or regular facials, they have made these treatments commonplace in our lives.
Facial Aesthetic Treatments are More Affordable:
Gone are the days when aesthetic clinics were only found in affluent areas, such as Harley Street. Now, they are everywhere! Along high streets, in shopping malls and even mobile. Due to the increase in the clinics available to everyone, clinics and aestheticians have had to decrease their prices in competition. They also know that their target market is no longer just the wealthy, so they’ve introduced options such as payment plans.
Aesthetic Treatments Improve Confidence:
Compared to beauty therapy treatments such as nails or massages, aesthetic treatments are life-changing! For women who suffer from PCOS, the ability to get laser hair removal on their faces increases their confidence in day-to-day life. They no longer have to shave their faces every day and suffer ingrown hair and hyperpigmentation.
For those who have always been self-conscious of their thin lips, a quick appointment for a filler will give them fuller lips. Or even fixing a crooked nose without having to have a nose job, rather a little filler will give you a straight nose for 6 months to a year.
Beauty Therapy treatments are deemed by many as a luxury because you can live your life without that monthly manicure and pedicure. Instead, for those who suffer from acne and PCOS, the treatments they want will affect their everyday life.
Read More: How to become a Non-Medical Aesthetician?
Men Boost the Aesthetics Industry
Men’s Health found that more and more men are getting botox, fillers and other aesthetic treatments. This demand from men to look good has opened up a whole demographic that wasn’t openly available to beauty therapists.
Men are also one of the largest users of laser hair removal. It may not be to fully remove the hair, but men may want hair thinned out on their chests, backs and buttocks. All of these have meant that aestheticians can target males in a way beauty therapists weren’t able to. There are also more men undertaking facial aesthetic training due to the way aesthetic treatments have changed their lives.
What Does This Mean for Aesthetic Employment?
More salons and clinics want to offer aesthetic treatments such as laser hair removal, skin rejuvenation, chemical skin peels and microneedling. This means they need to hire therapists who are able to offer these treatments. Simply, more employers are looking to hire aestheticians rather than beauty therapists! The beauty industry is ever-changing similarly to any other industry, therefor those running businesses are keeping up with the trends.
Based on these trends, we are also offering more Level 4 Aesthetic courses to ensure those already qualified in Beauty Therapy can enter the aesthetics industry smoothly.
Ray Cochrane’s Answer to the Facial Aesthetics Training Demands
Our School Director, Xubin, notes the importance of keeping up with the trends within the beauty industry. We’ve found that by doing so we can give students the most contemporary curriculum and training. He often meets up with leading salon and clinic owners to find out what they are looking for in employees! Next month, he will be meeting up with the owners of Lisa Franklin Clinic Privé. A bespoke luxury clinic in Knightsbridge, in which he will find out what exactly sets a luxury clinic and its employees apart.
We are also looking to launch a complete aesthetic diploma (Level 2, Level 3 and Level 4) for those looking to qualify as an aesthetician with no previous experience. As one of the leading beauty and aesthetic training, we will train you to the highest standards of the aesthetics industry in just 6 months! The course will consist of theoretical and practical training in partnership with the leading aesthetic clinics in London.
If you would like to be personally informed about the launch of the Ray Cochrane Aesthetics Diploma, please send us an email at firstname.lastname@example.org. In the email, state your name, contact details and reference ‘Aesthetics Diploma launch’.
We are looking forward to hearing from you!